Even though each month 70 million new blog posts are published on WordPress alone, blogging is still one of the best ways to reach your target audience, bring more traffic to your website, and get you more conversion. With the right kind of digital exposure, you can use blogging to establish yourself as an authority […]
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Studies reveal fascinating trends in the realm of B2B content marketing for the current year. Check out these top 7 content marketing must-haves for marketers in 2018. Content marketing has for long been a realm mostly ruled by the business biggies of B2C companies. Engaging directly with the consumers at a prolific rate, B2C marketers
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WordPress powers millions of sites across the globe. It is an open source ecosystem which was originally meant for blogging but now used as a versatile content management system. With thousands of themes and plugins, you can do almost anything with it. WordPress and its plugins are blessing for content marketers. You can add a
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The starting point of all great things is a plan. The same can be said of leads. You are assured to quadruple your leads when you have a plan; in our case, a content marketing plan that has been crafted to best practices. However, most companies don’t have a content marketing plan. This article will
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Once you learn the fundamentals of search engine optimization, including the most common mistakes made by beginners, it is fairly straightforward. If you want to learn about some of these commonly made content promotional mistakes so you can avoid them, pay attention to this article. Choosing wrong keywords. First of all, you have to be
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Content has to be managed so that it’s utilized to accomplish business objectives. It’s not sufficient to manage content. All kinds of digital content ought to be indexed easily. Sites begin to increase in size and complexity. Instead of pitching your goods or services, you’re delivering information which makes your buyer more intelligent. There’s a
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It has been estimated that by the year 2020, Gen Z will account for 40% of all consumers. And, with 81% of Gen Z-ers checking their email at least once a day, email marketing continues to prove its value in the competitive world of digital marketing. Are you prepared to conquer the Gen Z market,
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Whether for newsletter marketing, cold campaigns or customer and client follow-up, your email’s overall design plays an important role. Different stakeholders look for very different things in terms of content placement, information, and calls to action, which makes it difficult for companies to pinpoint the perfect balance. According to Robben, 58% of adults check their
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Social media has certainly taken over our lives. Stuck in traffic? Check your social accounts. Bored waiting at a lobby? Scroll through your timelines! No matter where you are, checking your social accounts has taken over most of your life. According to Statista, around 2.77 billion people are active users of social media in 2019.
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“A picture is worth a thousand words.” You’ve heard this many times but this idea really works when it comes to visual content marketing. If you’re a blogger, including visuals in your content is an absolute must, not only to make it more appealing, but also help visitors to understand the information better. In fact,
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